Tools
I build tools, not just opinions.
Sometimes the best way to solve a problem is to build the solution. These tools came from real problems I faced managing growth at scale.
Search Enablement
Copilot
See where your paid and organic search strategies collide, compete, and create opportunity.
Keyword Portfolio View
Stop wasting budget on keywords you already rank for.
Upload your Google Ads, Search Console, and Ahrefs exports—and instantly visualize where to invest, where to scale back, and where competitors are eating your lunch. No more silos between SEM and SEO.
Boston Box Analysis
Interactive quadrants showing keyword portfolio health
Smart Flags
Auto-classify: Invest More, Danger Zone, Quick Win
Executive Reports
One-click reports with health scores
Custom Thresholds
Set your own CPA targets and brand terms
Custom SVG visualizations
Cultural Copy
Adaptation Engine
Turn “perfect translation” into local-market persuasion using Hofstede's cultural dimensions + AI.
Persuasion Shift View
Stop wasting budget on copy that's linguistically correct but psychologically wrong.
Paste your winning US ad, choose a target country, and generate culturally-adapted variants using Hofstede's six-dimension cultural model—so your message lands with the right trust signals, proof level, and framing in each market.
Cultural Delta Calculator
Computes the "persuasion gap" across 6 dimensions
Proof & Trust Tuning
Adjusts claim strength and risk-reduction language
Collective vs Individual
Shifts from "you win" to "we benefit" framing
RSA-Ready Outputs
Multiple ad variants formatted for SEM testing
Repeatable prompts. Scalable localization.
Have a tool idea?
If you're facing a repeated problem that could be solved with a purpose-built tool, I'd love to hear about it. The best tools come from real problems.
Share Your Idea