Tools
I build tools, not just opinions.
Sometimes the best way to solve a problem is to build the solution. These tools came from real problems I faced managing growth at scale.
Built at Work
Search Enablement
Copilot
The strategic intelligence layer that merges paid and organic search data across 48,000+ keywords to surface decisions, not just dashboards.
Keyword Portfolio View
No existing platform merges paid and organic at the keyword level.
Ingests Google Ads, Microsoft Ads (via SKAI), Search Console, and Ahrefs data into a unified analysis engine. Classifies every keyword with 30+ flags, assigns champion/challenger roles, and tracks whether recommendations actually worked. Deployed as a 6-tab interactive dashboard with automated refresh pipeline.
Decision Workflow
Proposed → reviewed → approved → implemented → measured
30+ Keyword Flags
Auto-classify: Quick Win, Danger Zone, Defend SERP, and more
Search Terms Mining
Cross-reference 2M search terms against live negatives
Impact Measurement
Before/after comparison with recommendation accuracy scoring
End-to-end pipeline: API fetch → analysis → dashboard
Cultural Copy
Adaptation Engine
Turn “perfect translation” into local-market persuasion using Hofstede's cultural dimensions + AI.
Persuasion Shift View
Stop wasting budget on copy that's linguistically correct but psychologically wrong.
Paste your winning US ad, choose a target country, and generate culturally-adapted variants using Hofstede's six-dimension cultural model—so your message lands with the right trust signals, proof level, and framing in each market.
Cultural Delta Calculator
Computes the "persuasion gap" across 6 dimensions
Proof & Trust Tuning
Adjusts claim strength and risk-reduction language
Collective vs Individual
Shifts from "you win" to "we benefit" framing
RSA-Ready Outputs
Multiple ad variants formatted for SEM testing
Repeatable prompts. Scalable localization.
Side Project
When hobbies meet code.
Not everything I build is for work. Sometimes a problem bugs you enough that you have to solve it—even if the problem is your own dart throw.
OcheIQ
Film a 3-dart visit, get instant mechanics analysis. Computer vision tracks each throw frame-by-frame and tells you exactly which dart drifted and why.
Throw Corridor
Color = consistency within the corridor
See exactly which dart drifted — and why.
Record a visit from the side. OcheIQ detects each throw automatically, tracks 5 mechanics metrics, and gives you a feedback-first breakdown with headline insights — like “Dart 2 rushed by 0.65s” — so you know exactly what to fix.
Throw Corridor Pattern
Color-coded ribbon shows where your throws drift from the mean
Side-by-Side Comparison
Compare your steadiest and outlier throws to spot differences
Wrist Heatmap
Release point clustering with tightness scoring
AI Coaching Drills
Targeted drill for your weakest metric, adapts each session
Have a tool idea?
If you're facing a repeated problem that could be solved with a purpose-built tool, I'd love to hear about it. The best tools come from real problems.
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