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Frameworks and mental models on decision quality, AI integration, and making growth systems actually work.

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AI Didn't Simplify Marketing—It Multiplied Decisions

The promise was automation. The reality is a multiplication of choices, each requiring judgment that AI can't provide.

Multiple sources of truth isn't a data problem. It's an organizational dysfunction that measurement can't solve.

The bottleneck shifted. Most teams can execute. Few can coordinate. That's where leverage now lives.